The Louis Vuitton Men’s Spring-Summer 2025 show by Pharrell Williams

The Louis Vuitton Men's Spring-Summer 2025 show by Pharrell Williams was a great success, marking the start of Men's Fashion Week in Paris on June 18, 2024.

Beyond the vibrant and spirited collection, the show highlighted diversity and collaboration, partnering with creative collective Air Afrique. Made up of Lamine Diaoune, Djiby Kebe, Jeremy Konko and Ahmadou-Bamba Thiam, this group brought a multicultural dimension to the show, reflecting Pharrell Williams' global vision for Louis Vuitton.

Here are some highlights of the collaboration between Pharrell Williams and Air Afrique:

A mix of influences: The collection featured a harmonious blend of typical West African sartorial elements with Louis Vuitton's signature aesthetic. This translated into flowing silhouettes, bold prints and refined accessories, celebrating the richness of African cultures while combining them with the timeless elegance of Louis Vuitton.
A celebration of craftsmanship: The parade showcased the exceptional artisanal skills of African artisans, highlighting traditional weaving, dyeing and beading techniques. This served to highlight the importance of preserving cultural heritage and promote the appreciation of African crafts on the global stage.
A platform for diversity: The presence of Air Afrique has helped to strengthen Louis Vuitton's commitment to diversity and inclusion. By highlighting African creative talents, the show helped break down barriers and promote more inclusive representation in the fashion industry.
The collaboration between Pharrell Williams and Air Afrique was praised by critics and audiences, who praised its inclusive approach and celebration of African culture. The show was an important milestone for Louis Vuitton, marking a new chapter in its creative history and highlighting its commitment to promoting diversity and excellence on the global stage.

In addition to the collaboration with Air Afrique, the parade also featured a soundtrack produced by Pharrell Williams, featuring artists from around the world. This reinforced the collection's message of unity and inclusion, highlighting the power of music to transcend boundaries and bring people together.

The Louis Vuitton Men's Spring-Summer 2025 show was a resounding success, both creatively and culturally. It celebrated diversity, inclusion and craftsmanship, while offering a bold vision for the future of menswear. Pharrell Williams' collaboration with Air Afrique marked an important moment in the history of Louis Vuitton, and its impact will continue to be felt for years to come.