JenJam
The rapper Booba announced, Friday November 10, 2023, the launch of an influencer agency called “Starting Blok”. This “represents artists and urban athletes, all united around an ethical charter”, we can read on the rapper's X account.
STARTING BLOK 🚨 #brigadeantivide @sbk_officiel pic.twitter.com/XExBvSevng
— Booba (@booba) November 9, 2023
By highlighting his desire for transparency, the rapper stands in opposition to influencer agencies, often from reality TV, which he denounces.
Starting Blok represents artists and urban athletes, all united around an ethical charter. #gamechanger #virtuous @sbk_officiel pic.twitter.com/4azSbg8ufo
— Booba (@booba) November 9, 2023
Starting Blok aims to promote talented people (from artists to athletess, including filmmakers or graffiti artists for example) and support them during their career by facilitating collaborations with brands. Emphasis will be placed on ethics and transparency, particularly in collaborations with brands. In this sense, the agency has created its charter “to which talents and partners adhere”.
The people who embody this project are:
- The management team: Booba, Claire Dabrowski and Anne Cibron
- A talented manager specializing in urban sports
- A business to develop
- A project manager for social networks
- A Public Relations manager for collaborations and the agency's image
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