CKAY's 'Love Nwantiti' Single Has Generated Over $6 Million

Chukwuka Ekweani, better known as Kay, whose tube “Love Nwantiti” made him the best-selling African artist in the world in 2021, accumulated more than 6 million (2 billion Naira) in streaming royalties, as calculated by BusinessDay.

The six official versions of the song (original version, remixes and videos) have generated more than 1,5 billion streams on streaming platforms such as Spotify (824,9 million streams), Apple music (100,08 million streams) Boomplay (24,3 million streams), Audiomack (33,2 million streams) and YouTube (559,3 million streams).

In 2020, the single received a facelift in France, Spain and Latin America, and remixes from multiple locations in Africa. One of his secrets was to rip out the ears and hearts of famous influencers and avid users through social media challenges – one of them was none other than Diddy (Sean Combs), who played the track on an Instagram live  with model .Winnie Harlow. Other names that also went viral were Kendall et Kylie Jenner, in addition to English club Manchester United.